ABOUT US

The Brand

Two friends, Nidhi and mahak, found strength in their bond and aligned thinking and got together to consolidate their different areas of expertise to put together NidhiAndMahak that produces and sells fashion.

The Vision

Their goal as the creative directors is to maintain a fashion forward approach, without jeopardizing quality, style, and functionalism in short marriage of comfort with style. Their collection bridges the gap between high end designer labels and less expensive mass produced labels, without compromising on quality and design.

Muse

N&M a modern day woman who dares to be the best version of herself. A woman who yearns to be beautiful and dressed up at any time of the day.

Product

Designed for the women who are always on the go, always in the know and always the best dressed in the room. Nidhi&Mahak is designed in-house and inspired by social media, street style, the latest looks and runway trends we know that you'd love. From the offices in which the clothes are designed to the factories in Indore and Jaipur where the clothes are made, we work closely together daily to bring you fits you'd love./

Nidhi Somani, Partner and Creative Director

Nidhi developed her interest in fashion at a very early stage in life, from designing outfits for herself to her pursuit of a career in fashion designing she received a graduate degree in fashion from Pearl Academy, Jaipur. She appreciates elegance and style in designs and wants to cater to the ever evolving fashion girls and ladies.

Mahak Brahmawar Vijaivargia, Partner and Creative Director

Mahak graduated from St Xavier's college Bombay and procured a degree in Advertising and masters in communication. Mahak’s transition from doing PR for pharmaceutical companies and working as an agent for athletes and Indian celebrities to Creative Director of Nidhi&Mahak was a natural one, fuelled by a longtime obsession with fashion, a natural, meticulous attention to detail and an undeniable ability to influence people around.