ABOUT US
The Brand/Who We Are
Nidhi and Mahak, two friends with distinctive expertise and aligned
core principles, ensuring individuality conceived Nidhi&Mahak.
The Vision
We are convinced that quality, style and functionality are core but must
coincide to make a statement. With the freedom to explore and express oneself
and own it confidently to be whatever you want. Sharp, sleek and
eclectic, after all, it's all about you. Our collection bridges the gap between
conventional brands and high-end designer labels, making it unique and
affordable without compromising quality and design.
Muse
For us, it is you, a modern-day woman, who dares and yearns to be the best
version of her and be beautifully dressed any time of the day.
Product
We have designed every piece keeping in mind today's woman whose
always on the go, always in the know and beautiful as she flows. We want
fluidity, contrast uniformity and chaos with style. Designed in-house Nidhi&Mahak is inspired by street style and runway trends and collectively tailored to ever-changing global fashion trends you'd love to flaunt.
Nidhi Somani, Partner and Creative Director
Nidhi developed her interest in fashion at a very early stage in life, from designing outfits for herself to her pursuit of a career in fashion designing she received a graduate degree in fashion from Pearl Academy, Jaipur. She appreciates elegance and style in designs and wants to cater to the ever evolving fashion girls and ladies.
Mahak Brahmawar Vijaivargia, Partner and Creative Director
Mahak graduated from St Xavier's college Bombay and procured a degree in Advertising and masters in communication. Mahak’s transition from doing PR for pharmaceutical companies and working as an agent for athletes and Indian celebrities to Creative Director of Nidhi&Mahak was a natural one, fuelled by a longtime obsession with fashion, a natural, meticulous attention to detail and an undeniable ability to influence people around.